So one day, you’re browsing on your social media accounts and you might find something about affiliate marketing. That might have piqued your interest as it promises you that you can earn money passively.
Although that is true to some extent, you still have to work hard to set things up properly. But, once that is done, you can potentially earn a lot of money and just check on your programs from time to time.
After that brief explanation, your interest may have lit up a fire in you. You are now more interested in the topic than you ever were before and you want to find out more.
Fortunately, this article serves as your guide to affiliate marketing- what it is, how you can get started, and other information that is important for beginners to know.
What is It?
The basic premise of affiliate marketing is that an affiliate marketer will recommend or advertise products to their audience by creating their own content, as usual, and then they get a percent kickback or commission every time a sale is made (assuming that their partner merchant uses the pay-per-sale model).
There are actually four stakeholders in this entire operation. They are:
- Affiliate Marketer- This is the person responsible for marketing the products that consumers can potentially buy. They will create content either on their own website, blog, Youtube Channel, or on their social media accounts
- Affiliate Network- This is where both the partner merchants and affiliate marketers converge. Think of affiliate networks as sort of an agency where they will supply the affiliate links and they will also be the ones to track it as well
- Buyer- This is the marketer’s audience members that click on the affiliate link and ultimately purchases the product
- Merchant- This is the person or business entity that is selling the products that the marketers will advertise. They will be the one that pays the commissions once the buyers purchase anything using their affiliate links.
Why ‘Cookies’ Are Important
It is to my understanding that people who have visited any website before knows what a cookie is. For those of you who do not know, cookies are actually pieces of digital code that will be placed inside your browser of choice so that you can access the same website much faster the next time you visit it.
That is not the only function of the internet cookie, however, as they can also be useful to track affiliate links.
So, how is this done? Each affiliate link has a tracking cookie and before you get all cautious and worried about this, this isn’t what it sounds like.
It just helps affiliate networks track the progress of the affiliate link. You see, most of the affiliate links have a 30-day shelf life in that when they are not in use for 30 days or if the link was used after 30 days or so, the link disappears and will be renewed immediately.
However, there are some affiliate links that have tracking cookies that never expire which can be a good thing for both buyers and affiliate marketing.